Too much searching
Google, WhatsApp, Instagram, provider sites and half-remembered recommendations.
Local parent life,
made easier.
Find and book trusted local classes, support and meetups for pregnancy, baby and toddler life — all in one app.
Launching first in London. Join as a founding parent to get early access.
Built with parents from day one
- London-first
- Built with parent research
- Trusted local providers
- Pregnancy to early years
Finding things to do as a parent should not feel like another job.
Not enough trust
Is it the right age? Buggy-friendly? Worth going to? What should I expect?
Too much admin
Different booking links, bank transfers, missing calendar invites and unclear cancellation rules.
Everything local parent life needs, in one place.
From finding your first baby class to meeting parents nearby — Fern brings it all together, matched to your stage, area and schedule.
How it works
- 01
Tell us about your family
Your child's age, your area and what you're looking for.
Personalised from the start - 02
Discover personalised local recommendations
Browse trusted classes, activities and meetups that actually fit.
Trusted & local - 03
Book, manage & connect
Fewer tabs, more time actually doing things, flexibly. Your village and your calendar, all in one place.
Your village, your schedule
What Fern makes easier
Your week, sorted
Baby classes, wellness sessions, meetups and parent support that actually fit your stage, area and schedule — without the endless searching.
No more mystery bookings
Know exactly what to expect before you go: buggy access, age fit, parking, what to bring, cancellation rules and the real parent vibe.
Plans that bend with baby life
Book one-off sessions, try before committing, and find flexible options for the days when naps, sickness or last-minute chaos change everything.
More than baby classes
Find parent wellbeing, local meetups and trusted recommendations too — because getting out should feel good for you, not just useful for your baby.
Early parenthood shouldn't feel scattered.
We've talked to hundreds of parents. These are the things they told us — and exactly why we're building Fern.
“I don't know what's actually good near me.”
“I don't even know what to search for.”
“I would book through one place if it showed all my classes and managed everything.”
“Everything is scattered across Google, WhatsApp, Facebook and Instagram.”
Based on early conversations with parents and parents-to-be.
We are building what we wished existed
We're Coral and Nicky — two mums building Fern from our own experience of early parenthood.
Parents kept telling us the same thing: there is a lot out there, but it is scattered, hard to judge and time-consuming to book.
Fern is our way of making local parent life easier, calmer and more trusted. We would love to have you on this journey with us.
Are you a parent-focused provider?
We're inviting a small group of founding providers to help shape Fern before launch.
Why join early
- Reach local parents already looking for trusted support.
- Increase visibility in your neighbourhood.
- Fill relevant sessions and trial spaces.
- Help shape Fern from the beginning.
- Become part of a trusted parenthood network.
FAQ
Questions? We've got you.
Help shape Fern from the beginning.
We're launching with a small group of founding parents in London.
Join us to get early access, tell us what would actually make parent life easier, and help us build the local platform parents wish already existed.
Have a question? hello@joinfern.app